PROFESSIONAL ::

CHASS Identity / Website
NCSA Posters
NCSA Tradeshow Booth
NCSA Website
NCSA CD
NCSA Timeline
NCSA Infographics
NCSA Access Online
Linux Conference Flyer
iCyt Journal Ad
iCyt Postcard
WMRC Annual Report
Seth Bradley Album
Vineyard Logo
VFP Logo
Aisle 2 Logo
Collegiate Identity
CIP Identity / Website

STUDENT ::

9th Letter
Intro to Tea Ceremony CD
Marcel Duchamp
ACES Study Abroad Website
Courier Typebook
Highdive Identity
Focus Identity

iCyt Cytometry Journal Ad  ::

iCyt Visionary Bioscience produces software, lasers, and cell sorting instruments for cytometry labs in the private sector as well as governmental and educational institutions.

iCyt is releasing new, cutting-edge sorting equipment in the spring and they needed a series of ads to place in a popular cytometry journal. The catch was I couldn't use any pictures of the actual equipment.

On a literal level, the final ad can be read as a laser beam cutting through the sorting solution. On a symbolic level, the light illustrates the breakthrough that will take place in the cytometry industry due to the release of the new instrument.