PROFESSIONAL ::

CHASS Identity / Website
NCSA Posters
NCSA Tradeshow Booth
NCSA Website
NCSA CD
NCSA Timeline
NCSA Infographics
NCSA Access Online
Linux Conference Flyer
iCyt Journal Ad
iCyt Postcard
WMRC Annual Report
Seth Bradley Album
Vineyard Logo
VFP Logo
Aisle 2 Logo
Collegiate Identity
CIP Identity / Website

STUDENT ::

9th Letter
Intro to Tea Ceremony CD
Marcel Duchamp
ACES Study Abroad Website
Courier Typebook
Highdive Identity
Focus Identity

Highdive Identity  ::

The Highdive is a popular bar and music venue in downtown Champaign.
A wide variety of groups, from rock, to country, to jazz all perform at the Highdive. This is one of the distinguishing characteristics of the Highdive.

My solution encorporates this important aspect of the Highdive. I used serif and san-serif typefaces together to create the word 'Highdive' and merged the letters 'H' and 'D' together to create the logo.

The interior space of the bar is very warm and rich. Therefore a deep, crimson red was chosen for the main color of the identity.