PROFESSIONAL ::

CHASS Identity / Website
NCSA Posters
NCSA Tradeshow Booth
NCSA Website
NCSA CD
NCSA Timeline
NCSA Infographics
NCSA Access Online
Linux Conference Flyer
iCyt Journal Ad
iCyt Postcard
WMRC Annual Report
Seth Bradley Album
Vineyard Logo
VFP Logo
Aisle 2 Logo
Collegiate Identity
CIP Identity / Website

STUDENT ::

9th Letter
Intro to Tea Ceremony CD
Marcel Duchamp
ACES Study Abroad Website
Courier Typebook
Highdive Identity
Focus Identity

Aisle 2 Logo  ::

This logo was created for an internet site that helps families save money on groceries each week by displaying the sales and coupons at their local grocery stores.

An emphasis on fast, fun, and easy were requirements for the logo. In addition the client wanted a logo in which the image and type could function equally well together or individually. Here are two iterations of them together. Grocery carts are very cliche, but as I explored alternatives, I kept coming back to the cart. Through the visual style of the cart I could best communicate all the main requirements of the logo. For the logotype I picked a slightly campy typeface that looks like something you might find on an aisle sign or some sort of packaging at the grocery store.